Recruiting, Marketing & Advertising

Prohibition Against Inducements, Commission and High-Pressure Recruitment Tactics

Western Connecticut State University must abide by U.S. Department of Defense (DoD) guidelines banning certain inducements, commissions and high-pressure recruitment tactics intended to secure the enrollment of military service members.

The University must not provide any inducements to any individual or entity to secure the enrollment of military service members or obtain military provided tuition assistance. Inducements include any gratuity, favor, discount, entertainment, hospitality, loan, transportation, lodging, meals, or other item having a monetary value of more than a de minimis amount.

The University must also refrain from providing any commission, bonus, or other incentive payment based directly or indirectly on securing enrollments or federal financial aid to any persons or entities engaged in any student recruiting, admission activities, or making decisions regarding the award of student financial assistance.

Lastly, the University must prohibit the use high-pressure recruitment tactics such as making multiple unsolicited contacts (3 or more), including contacts by phone, email, or in-person, and engaging in same-day recruitment and registration for the purpose of securing military service member enrollments.

References

34 CFR § 668.71 – 668.74

Department of Defense Instruction 1322.25