Marketing Strategy

COMMUNICATIONS & MARKETING

Request Marketing Strategy

WHAT WE DO

THE WCSU BRAND

Communications
& Marketing

Westside Classroom Building 119
43 Lake Ave. Extension
Danbury, CT 06811

MARKETING STRATEGY

WCSU’s Brand Experts

Communications and Marketing plays a crucial role in strategic marketing at WCSU, acting as brand experts to craft visually appealing materials and compelling copy that effectively promotes the University.

Our mission is to inspire our audiences—prospective and current students, parents, alumni, faculty, and community leaders—to engage with Western Connecticut State University. We aim to highlight the value of a WCSU education while fostering pride and loyalty through innovative communication and marketing strategies.

If you would like to discuss how the Communications and Marketing department can support you and your mission, please contact Marcia Firsick at firsickm@wcsu.edu or call (203) 837-8270.

Institutional Branding

The marketing team at WCSU crafts everything from the official website to promotional materials with a focus on concept, messaging, and design. We develop marketing strategies for multiple departments, executing these plans through a variety of channels, including ad campaigns and social media, to effectively convey the WCSU narrative.

By maintaining consistency in design and messaging, the team shapes Western Connecticut State University’s overall look, tone, and voice, ensuring a cohesive presentation of the institution’s identity.

Concept to Implementation

Our team of marketing professionals are here to help you every step of the way – from concept to implementation – we will deliver a strategic, integrated campaign that supports the University’s strategic goals.

Brand Identity & Creative Services

WCSU’s Brand Guidelines
Logo requests
Graphic Design Services

Digital Strategy & Web Operations

Paid advertising – Billboards, GeoFencing, Online Ads, Social Media Ads, etc.
New web pages & redesigns

Photography

Photography to support the University’s marketing materials
Athletic Photography
Event photography
Headshots for use on the WCSU website
WCSU Photos on FLICKR

Publications

The marketing team creates various print and digital collateral, including:

Social Media

The creative services team manages the University’s social media accounts.

If you have an event that you would like to share on the main university accounts or would like to have your department’s social media links on the university’s social media directory page please contact us at: wcsupubdesign@wcsu.edu

Social Media Directory

Promoting and Event

The Communications and Marketing office is here to assist all university departments in effectively promoting campus events. If you require support, please reach out to us, and we will collaborate with you to develop a tailored marketing strategy to ensure your event gains the attention it deserves.

Event Promotion