Communications & Marketing
Communications & Marketing
One brand voice. One perception. One university.
Elevating Western Connecticut State University’s brand and protecting its reputation.
WCSU’s Communications and Marketing team delivers full-service, end-to-end marketing communications and creative capabilities that support enrollment, retention, fundraising and public relations. Simply put, our job is to show the world that WCSU is an excellent choice for students and their families.
Our Brand
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From strategic thinking and creative direction through production and delivery, our work spans WCSU’s branding, our website, internal and external promotion, mascot trademark, the university magazine and more.
We serve all internal stakeholders across the university, including admissions, academics, high-profile events, student clubs, institutional advancement and the executive team. We oversee and produce design, development and maintenance of WCSU’s external facing applications, including social media and advertising for print, digital, direct, broadcast, streaming, outdoor, web, mobile and emerging platforms. Functioning as a creative production studio, we develop creative deliverables and handle finishing work including editing, retouching, proofing and production.