It is important to regularly review and manage your online presence to ensure that the content found by hiring managers leaves them with the best view of you and your brand. When you review your online presence to ensure that all representations of you are positive and appropriate, we call it conducting your own “Digital Dirt Dig.”
Google Search the terms below. View all web and image results, click all links, and scroll fully through all pages.
Pro tip: Visit google.com/alerts to create an alert to be notified whenever someone Googles your name.
❑ Your first and last name (full name)
❑ Full name and hometown
❑ Full name and high school
❑ Full name and college (if you’ve attended more than one college, search your name with each school attended)
❑ Full name and all past/present employers
❑ Your social media handles and keywords like: weed, drunk, alcohol, drugs, any words or phrases that may harm your professional image
Review your social media accounts. Delete any inappropriate or controversial written content/images/videos. Check your privacy settings and
consider which accounts you want to make private. Deactivate any unused accounts.
Some employers will even ask you to provide your social media information during a hiring process.
❑ Instagram: bio, posts, tagged photos, story highlights, active story
❑ Twitter: bio, tweets, retweets, likes, media
❑ Facebook: bio, posts, shares, statuses, photos, active story
❑ TikTok: bio, videos, shares
Just as important as burying your digital dirt is having positive content. One key tool for people in any industry to establish and maintain a positive, professional
online presence and brand is LinkedIn. Work with a Career Peer Leader to get yours started!