At WCSU’s Ancell School of Business, our marketing program teaches students the critical roles and responsibilities of successful marketing for an organization on local, regional, national and global levels.

With a deep understanding of the dynamics of the competitive business world, our marketing students have proven, year after year, to be well-prepared as they enter the workforce.

The marketing department’s primary mission is to prepare students to be contributing members of organizations by providing an education focusing on the marketing function. We are dedicated to developing in our students problem-solving abilities that are firmly grounded in the arts and sciences as well as other business areas. We emphasize a personalized approach to education and promote the development of self-worth in our students. Our students have an understanding of, and appreciation for, the global business environment and the social implications of business actions. We recognize that specific technical skills are necessary to prepare students for entry into the workforce; therefore, our department will maintain an approach to education that is consistent with current technologies and methods.