University Publications & Design

Athletics Logos

PRIMARY ATHLETICS LOGO

This is the WestConn Athletics primary logo. To establish brand consistency, it should be used whenever possible to represent WestConn Athletics as a whole. Its construction allows for maximum versatility and usage, either on its own or as a part of a larger system.

                

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ALTERNATE ATHLETICS COLONIAL LOGOS

These are the WestConn Athletics alternate Colonial logos. They are available to use whenever needing to reference WestConn Athletics.

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MINIMUM SIZE — ALTERNATE ATHLETICS WESTCONN AND COLONIAL LOGOS

To ensure visibility and legibility, logos should never be presented in sizes smaller than the requirements shown on this page. To maintain visual integrity, applications using alternative reproduction techniques such as embroidery and silkscreen may require presenting the logos at larger sizes than indicated here. These are only minimum sizes. Logos should be sized appropriately for the piece being designed. Consult your print vendor for specifics on minimum sizes based on the piece you are creating.

CLEAR SPACE
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should appear inside this zone.
Clear space in primary logo and wordmark logo equals the height of “W” in “WESTCONN.” Clear space in shield logo equals the height of two stacked W’s in “WESTCONN” (in gray). The clear space rule applies to all WestConn Athletics logos.

 

 

 

WestConn Athletics Full Brand Guidelines