Stand Up and Be Heard!
Edwin Roman, director of consumer insights in the Research and Analytics division at ESPN in Bristol, Conn., shared his strategic insights on Nov. 2, 2010, in the Ballroom of the Westside Campus Center.
Roman has executed research studies for internal clients across several different ESPN divisions, including sales, marketing, programming, production and communication. His experience includes designing questionnaires and transferring the data acquired into actionable recommendations. His work serves to provide deeper consumer insights for the management of the multinational, multimedia sports entertainment company.
Before joining ESPN, Roman conducted consumer trends research for RoperASW, where he analyzed macro-level trends and category-specific insights across a broad range of industries. Currently, he serves on the Board of Directors for the New York chapter of the American Marketing Association.
WCSU Professor of Marketing Dr. Ben Oumlil invited Roman to speak on campus.
“The students will appreciate his expert perspectives and insights about current trends in sports marketing,” Oumlil said. “He also has the ability to encourage and inspire them to pursue their dreams and career aims.”