Division III athletics
In a Division III environment that emphasizes athletics as part of an entire college experience, one athlete, Francesca Testa, a star on the university swim team and president of the Student Athletic Advisory Committee, came up with an idea designed to guarantee success at the university’s games — Superfan.
Each of 12 teams that play throughout the year has one designated game per season that is dedicated to Superfan. Fans are given Superfan T-shirts to wear during the games and are encouraged to cheer loudly and often. The three most enthusiastic Superfans are rewarded with a gift certificate to the university bookstore.
The idea, Testa said, was a product of her involvement with the university’s Hancock Student Leadership Program. “I’ve been looking for a way to market our athletics and promote school spirit among students and faculty, too.”
Perhaps because of this support, Western athletes put up great numbers across several sports.