Faculty

Karen Koza, DBA

Dr. Karen L. Koza is a Professor of Marketing in the Ancell School of Business and Co-Director of the Center for Business Research http://www.wcsu.edu/cbr/.

She holds a DBA from Boston University, and an MBA from Clark University, and is a member of the American Marketing Association (AMA), the Academy of Marketing Science, the Society for Case Research, and the Institute of International Education (IIE). She is currently a reviewer for the Journal of Retailing, the Journal of International Marketing, the Society for Case Research, International Journal of Retail and Distribution Management, the 2011 AMA Winter Educators Conference and has served in the past as a reviewer for the Journal of Marketing Channels.

Dr Koza was instrumental in developing working partnerships and joint research centers with universities in China and India, and has led multiple international student-industry collaborations with these universities. These collaborations included working with Fortune 100 companies and leading Global Manufacturers. She has also developed and led multiple international and domestic student-industry collaborations with nonprofit organizations located in or operating programs within the Greater Danbury Community.

She teaches the undergraduate capstone marketing course in Strategic Marketing Planning (MKT490) and the graduate capstone marketing course in Strategic Marketing Management (MKT534). Both these course are experientially driven, using real-time student-industry collaborations to apply course learning. Other courses she teaches include survey marketing courses on the undergraduate level (Principles of Marketing, MKT301) and the graduate level (Marketing Management, MKT509). Dr Koza has also taught marketing research, sales force management and multivariate data analysis.

Her capstone marketing MBA students have won national recognition in the 2006-2007 BusinessWeek / Society for Case Research Student Case Competition for two cases the students wrote under her guidance http://www.sfcr.org/2007comp.htm

More recently, teams of her MBA students led by her received acceptance to the 2008, 2009 and 2010 Summer Case Writing Conference sponsored by the Society for Case Research, where abstracts of all cases accepted are published in the Conference Proceedings. All cases submitted to this case conference went on to be published in the Annual Advances in Business Cases, a blind-refereed publication sponsored by the Society for Case Research. Further, Dr Koza has had her cases published in Global Marketing textbooks.

Since 1989, Dr Koza has developed and led corporate training programs, more than twenty strategic marketing planning initiatives, and many specialized project studies on customer loyalty and retention, relationship management, and managing performance expectations and outcomes, for many major multinational and Fortune 500 corporations.

Dr. Koza has published academic articles and case studies on issues involving relationship / supply chain management, e-tailing, digital literacy, globalizing capstone projects, and ethics, and presented the same at a number of domestic and international conferences. Her research has appeared in the Journal of Retailing, the Annual Advances in Business Cases, the AMA Educator’s Proceedings, INFORMS, Freie Universitat Berlin Conference Proceedings on Relationship Marketing and Customer Relationship Management, and the CSU Faculty Research Conference Proceedings.

She has been an invited speaker at various forums and community events, speaking on how universities are equipping students for success in today’s global job market through fostering innovation in curriculum design. Her expertise / work have been cited in various regional and national news journals. She has also been awarded community service awards and certificates of appreciation for work she has performed for regional nonprofits.


Contact information:
Office: WS 210
Office phone: 203.837.9036
E-mail: kozak@wcsu.edu
Office hours change each semester; please contact Dr. Koza for appointments or listing of office hours.
 

 

 

 

 

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