Marketing Department


John Cronin, Ph.D.


Office: WS 206


Phone: (203) 837-8775

Social Media: Click to see what Dr. Cronin posts

Specializations: Advertising, Social Media, Sales Promotion, andInteractive/Direct Marketing.

Dr. John J Cronin holds a B. S. degree in mechanical engineering from Northeastern University, an M.B.A. from Indiana University, and a Ph.D. in Marketing Communication from the University of Connecticut. After serving in the U. S. Army Corps of Engineers, he held managerial positions in finance and marketing at the Doubleday publishing company in the 1970's. He operated his own company, a direct marketing retailer of home furnishings, in the 1980's.He came to Western in 1990, where he teaches advertising and direct/interactive marketing in the undergraduate program, and also teaches managerial communication in the graduate program.

Dr. Cronin's recognition includes winning the2008 and 2013 "Best Paper" awards at the Research Summit annual conference of the Direct Marketing Education Foundation. He has published in the Journal of Marketing Education, the Journal of Advertising, and several papers in the Journal of Advertising Education, as well as articles in several other journals. He has been very active helping nonprofit organizations in the area make better use of social media marketing.

In response to the question, what is he most proud of, he mentioned learning to surf at Waikiki Beach and having traveled around the world twice, once in each direction. He invites anyone interested in the marketing program at the Ancell School to contact him.

Ronald Drozdenko, Ph.D.

Department Chair, Professor

Office: WS 301


Phone: (203) 837-8776

Ronald G. Drozdenko, Ph.D. is Professor and chair of the Ancell School of Business Marketing Department. He is also the founding Directorand Chair of the Advisory Board of the Centerfor Business Researchat the Ancell School. He has more than 25 years of teaching experience that includes the following courses; Consumer Behavior, CRM and Marketing Databases, E-Commerce and Internet Marketing, Product Development and Management, Marketing Research, and Marketing Management. In 2005 he was the recipient of the Professor Award for Excellence in Direct Marketing Education by the New England Direct Marketing Association Foundation.

Dr. Drozdenko has directed or co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development departments of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, internet marketing and marketing database analysis.

Dr. Drozdenko co-authored, with Perry Drake, Optimal Database Marketing: Strategy, Development and Data Mining and has published professional and academic articles and book chapters. His scholarly publications have appeared in the Journal of Advertising Research, Psychology and Marketing, Journal of Product Innovation Management, International Journal of Business and Public Administration, Journal of Business Ethics, International Journal of Revenue Management,Journal of Product and Brand Management and several journals in the medical and health care fields. He was granted three U.S. patents along with his co-inventors for instruments used in medical research and clinical applications. His current research interests include business ethics, product pricing and purchase risk. He also serves on the Editorial Board of the International Journal of Revenue Management.

Dr. Drozdenko holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology and the Academy of Marketing Sciences.

Karen Koza, DBA


Office: WS 210

Phone: (203) 837-9036



DBA: Boston University

MBA ClarkUniversity

Dr.Karen L. Koza is a Professor of Marketing in the Ancell School of Business . She is a member of the American Marketing Association(AMA), the Academy of Marketing Science, the Society for Case Research, and the Institute of International Education (IIE). She is currently a reviewer for the Journal of Retailing, the Journal of International Marketing, the Society for Case Research, International Journal of Retail and Distribution Management, the 2011 AMA Winter Educators Conference and has served in the past as reviewer for the Journal of Marketing Channels.

Dr Koza was instrumental in developing working partnerships and joint research centers with universities in China and India, and has led multiple international student-industry collaborations with these universities. These collaborations included working with Fortune 100 companies and leading Global Manufacturers. She has also developed and led multiple international and domestic student-industry collaborations with nonprofit organizations located in or operating programs within the Greater Danbury Community.

She teaches the undergraduate capstone marketing course in Strategic Marketing Planning (MKT490) and the graduate capstone marketing course in Strategic Marketing Management (MKT534). Both these course are experientially driven, using real-time student-industry collaborations to apply course learning. Other courses she teaches include survey marketing courses on the undergraduate level(Principles of Marketing, MKT301) and the graduate level (Marketing Management, MKT509). Dr Koza has also taught marketing research, sales force management and multivariate data analysis.

Her capstone marketing MBA students have won national recognition in the 2006-2007 BusinessWeek / Society for Case Research Student Case Competition for two cases the students wrote under her guidance

More recently, teams of her MBA students led by her received acceptance to the 2008, 2009 and 2010 Summer Case Writing Conference sponsored by the Society for Case Research, where abstracts of all cases accepted are published in the Conference Proceedings. All cases submitted to this case conference went on to be published in the Annual Advances in Business Cases, a blind-refereed publication sponsored by the Society for Case Research. Further, Dr Koza has had her cases published in Global Marketing textbooks.

Since 1989, Dr Koza has developed and led corporate training programs, more than twenty strategic marketing planning initiatives, and many specialized project studies on customer loyalty and retention, relationship management, and managing performance expectations and outcomes, for many major multinational and Fortune 500 corporations.

Dr. Koza has published academic articles and case studies on issues involving relationship / supply chain management, e-tailing, digital literacy, globalizing capstone projects, and ethics, and presented the same at a number of domestic and international conferences. Her research has appeared in the Journal of Retailing, the Annual Advances in Business Cases, the AMA Educator’s Proceedings, INFORMS, Freie Universit at Berlin Conference Proceedings on Relationship Marketing and Customer Relationship Management, and the CSU Faculty Research Conference Proceedings.

She has been an invited speaker at various forums and community events, speaking on how universities are equipping students for success in today’s global job market through fostering innovation in curriculum design. Her expertise / work have been cited in various regional and national news journals. She has also been awarded community service awards and certificates of appreciation for work she has performed for regional nonprofits.

A. Ben Oumlil, Ph.D.


Office: WS211

Phone: (203) 837-8777


Dr. A Ben Oumlil is Professor of Marketing in the Ancell School of Business. His teaching and research interests are in the areas of buyer behavior (including business to business marketing), research methods, international marketing/business, marketing management/strategy, services marketing, the role of marketing in economic development, and E-commerce. His academic teaching experience (undergraduate and graduate [MBA & Ph.D.]levels) includes teaching assignments at universities in the U.S. and abroad. He was previously named the Hobart Scholar. Also, Dr. Oumlil conducted seminars and workshops in the U.S. and abroad and served as a consultant for firms on various business topical areas. He is/was a member of various professional organizations including the American Marketing Association, the Academy of International Business, the Academy of Marketing Science, the Association of Consumer Research, the Association of Global Business, and Who’s Who, among others. Also, he served as a Board Member and a member of the Organization Committee for the Midwest Business Administration Association, Midwest Marketing Association, and International Business Association.

Dr. Oumlil is the author of a book, case studies, chapters in various business textbooks, and numerous articles in refereed academic journals including Journal of Business Research, Journal of Business Ethics, Journal of Business & Industrial Marketing, Journal of the Market Research Society, International Journal of Management, Quality &Quantity: International Journal of Methodology, Industrial Marketing Management, Journal of Hospital Marketing, Journal of Purchasing and Material Management, Journal of Marketing Theory and Practice, Journal of Marketing Management, Educational and Psychological Measurement, Behavioral Science Methods and Instruments and Computers, among others.

Dr. Oumlil has presented numerous research papers at various professional organizations’ meetings in the U.S.A., Canada, Asia, Europe, Africa, and Latin America. He knows several Foreign Languages. And, he traveled four continents of the world -- Africa, Asia, Europe, and (North and Latin) America.

Dr. Oumlil was awarded the Best Paper awards from professional organizations for his research work in the areas of strategic marketing planning and research methods. And, he is a member of the Global Panel of Experts to Evaluate Business Cases, The Case Research and Teaching Unit (CRTU).

Dr. Oumlil serves/served as Co-Editor for the Journal of Marketing Theory and Practice (JMTP), Special Issue on Globalization and Marketing Challenges and on the Editorial Review Boards/Reviewer for Journal of Business Research, The Journal of Business Research, Special issue, on The Impact of Culture on Marketing Strategy; Journal of the Academy of Marketing Science; Journal of Business & Industrial Marketing; Journal of Retail & Consumer Service; International Journal of Internet and Enterprise Management (IJIEM); International Journal of Internet Marketing and Advertising; Journal of Marketing Management; Journal of Services Marketing; Journal of Consumer Marketing; Journal of Product &Brand Management; Journal of Asia-Pacific Business, Journal of HealthCare Marketing; Journal of Marketing Theory and Practice; International Business Review; Journal of Marketing Theory and Practice, Special Issue, on Multi cultures and Marketing; International Business Review, Special Issue, on International Business Strategic Alliances, among others.

Xiaoqi Han, Ph.D.

Associate Professor

Office: WS 348
Phone: (203) 837-9038

Xiaoqi Han is Associate Professor of Marketing at the Ancell School of Business. Dr. Han's professional experiences have taken her from global companies in China to the United States. She worked for IBM, China, as an executive assistant responsible for local and global communication and coordination. She later joined Groupe Seb, a large French consortium that produces small appliances, in the role of Strategic Marketing. Dr.Han has also provided consultation to US startup companies such as 321Experience Consulting.

Dr. Han's scholarly interests include consumer information processing, persuasion, cultural, visual and verbal appeal in advertising, consumer inference, consumer bias and techniques of debasing. She is particularly interested in exploring the mechanism behind consumers' lack of sensitivity to missing information (omission neglect). Her publications have appeared in the Journal of Business Research and Psychology and Marketing.

Dr. Han holds a PhD degree in Marketing from the University of Cincinnati. She is member of the American Marketing Association, the American Advertising Academy, the Society for Consumer Psychology and the Association for Consumer Research.

Robert C. Giacolone, M.B.A

Adjunct Instructor


Phone: (203) 426-3280



MBA Johnson School at Cornell University

BA Colgate University

Robert Giacolone has been an Instructor in the Marketing Department since 2002and has taught a range of courses including Marketing Management, e-commerce and Internet Marketing, Sales Management, New Product Development, and Global Marketing.

Before joining the Ancell School of Business, he worked for over 25 years in Product Management and Marketing positions at Richardson Vicks, Duracell Inc. and Gillette and in Retailing for Federated Stores. He was a board member of CPTV, is active in the alumni advisory groups for Colgate and Cornell Universities and is a member of the AMA.

Robert Watson, M.B.A.

Adjunct Instructor



MBA University of Southern California's MarshallSchool of Business

Marketing Principles & SalesManagement Courses

Mr. Watson is passionate about marketing. Consequently, each of his marketing classes mixes theory with real world examples, all within an active and social environment that makes learning fun.

In addition to currently serving as a marketing lecturer, Mr. Watson also provides pro bono advice to a broad range of organizations.

His prior marketing positions include: Vice President of the International Division of Audits & Surveys Worldwide, Account Group Director of Millward Brown (largest advertising consultancy in the world), Vice President of Citicorp (largest U.S. financial services organization at the time), Market Development Management of Duracell, and new product development/brand management responsibilities at Norwich Eaton Pharmaceuticals and Johnson & Johnson.

Mr. Watson has a lifetime teaching certification in both business and economics.

Donna R. Coelho

Donna Coelho, MSM

Adjunct Instructor


Donna Coelho, MSM teaches at Western Connecticut State University and Quinnipiac University in the Marketing and Management Departments. She publishes in the areas of experiential learning, pricing, green products, and pedagogy.

She has over 25years experience in the nonprofit sector providing management, program administration, training, outcomes assessment and strategic planning services.

She has also managed her own company and consults with small businesses and entrepreneurs. She serves on the National Collegiate Council for the American Marketing Association.

Stephanie DeBartolomeo, MBM

Adjunct Instructor


In the classroom, Stephanie brings her real-world experience to life in an interactive approach that focuses on concept application. Stephanie is a seasoned, award-winning marketing professional.

In leading companies including Pepsi-Cola, CBS, DrPepper/7 UP, Playtex Products and Allied Domecq Spirits and Wines, Stephanie led strategic brand management including positioning, new product innovation and integrated marketing communications. She is credited with re-inventing global brands delivering long-term growth.

Stephanie has appeared on CNBC and in news and lifestyle publications including Wall Street Journal, New York Times, Vogue, The Source and Vibe. She was nominated for Brand Week's Top 40 Marketers Under 40, and has received several awards including Marketer of the Year. She holds an MBA from New York University Stern School of Business. Today she consults with small business and teaches in undergraduate and graduate programs at private and public universities in the region.

Tom Zarecki, MBA

Adjunct Instructor

Office: WS 385


Text (preferred) or Cell: (914) 548-4948

Socia lMedia: Click to see what Dr. Cronin posts


MBA Western Connecticut State University

BA Western Connecticut State University

WCSU Marketing Department Adjunct Professor Tom Zarecki, MBA, has spent his life in media and marketing. A radio DJ at age 13, Tom worked at radio stations throughout his teens.

After high school Tom was a Music Ed major here at WCSU, and was part of the student team creating and launching WXCI-FM here on campus. A few years later, he was one of the founding members of local radio stationI-95(WRKI-FM) and was that station's very first morning DJ and program director.

Taking his radio programming and marketing expertise on the road, Tom consulted over 65 stations in 35 states to ratings successes for a dozen years.

He was named marketing director at Radio Computing Services, Inc. (RCS),a worldwide radio software company in New York where Tom created and wrote materials for web pages, product brochures and animated demos, and was the lead spokesperson and head writer for RCS for 14 years.

He has served as chair of the broadcasting & communication department at Lincoln College of New England in Southington, CT.

Currently, Tom now hosts "The Weekend Wakeup Show" at WJMJ-FM radio in Hartford, CT, is on the board of directors for the Danbury Area Computer Society, co-hosts "Business Backstory" a weekly radio program on campus station WXCI-FM where he also serves as faculty advisor, and teaches in both the marketing department and the communication & media arts department at WCSU.