Faculty

 

Ronald Drozdenko, Ph.D.


Ronald G. Drozdenko, Ph.D. is Professor and Chair of the Ancell School of Business Marketing Department.  He is also the founding Director and Chair of the Advisory Board of the Center for Business Research at the Ancell School. He has more than 25 years of teaching experience that includes the following courses;  Consumer Behavior, CRM and Marketing Databases, E-Commerce and Internet Marketing, Product Development and Management, Marketing Research, and Marketing Management.  In 2005 he was the recipient of the Professor Award for Excellence in Direct Marketing Education by the New England Direct Marketing Association Foundation.

Dr. Drozdenko has directed or co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development departments of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, internet marketing and marketing database analysis.

Dr. Drozdenko co-authored, with Perry Drake, Optimal Database Marketing: Strategy, Development and Data Mining and also has published professional and academic articles and book chapters. His scholarly publications have appeared in the Journal of Advertising Research, Psychology and Marketing, Journal of Product Innovation Management, International Journal of Business and Public Administration, Journal of Business Ethics, International Journal of Revenue Management, Journal of Product and Brand Management and several journals in the medical and health care fields.  He was granted three U.S. patents along with his co-inventors for instruments used in medical research and clinical applications.  His current research interests include business ethics, product pricing and purchase risk. He also serves on the Editorial Board of the International Journal of Revenue Management.

Dr. Drozdenko holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology and the Academy of Marketing Sciences. 

Contact Information

 

Office: WS 301
  

E-mail: drozdenkor@wcsu.edu

Telephone: (203) 837-8776
Fax: (203) 837-8527

 

 

 

 

 

 

 

 

 

 

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