Marketing Career Areas

According to U.S. government career projection data, Marketing career opportunities are expected to increase into the next decade.

Marketing Management

These positions are involved with developing marketing strategy and tactics for a company or group of products.

Chief Marketing Officer, Global Marketing Manager, Product Development Manager, Marketing Manager, Brand Manager

Integrated Marketing Communications, Advertising & Promotion

These positions are involved with managing and planning different types of activities that communicate about products and the company to the public.

Account Executive, Media Planner, Media Buyer, Creative Director, Corporate Advertising Manager

Electronic Marketing, E-Commerce, Interactive / Database Marketing, 

These positions are in traditional direct marketing (e.g., catalog) and new commerce internet areas.

Product Manager, Database Analyst, List Manager, Website Analyst, Website Promotions Manager

Marketing Research

These positions are involved in helping managers make decisions about new products, promotions, pricing, and other area critical to marketers.

Consumer Interviewer, Study Designer, Data Analyst, Online Survey Manager


These positions are involved with the channels that get products to customers.

Direct Marketing, Retail Manager, Buyer

Sales and Sales Management

These positions are involved with determining and fulfilling customer needs through personal contact.

B-to B Salesperson, Sales Manager

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