Sequel International is a licensee for GUESS Watches and a division of the Timex Group.
Manages all marketing and PR executions for the brand in North and South America (GUESS Watches). Works with GUESS inside the USA and with distributors outside the USA. Works with print, POP, Facebook, Digital, and Outdoor marketing. Hosts press events, writes press releases, meets with key press at international trade shows and holds one on one meetings in New York city.
Worked as an International Media Planning and Buying Coordinator, a job found through an ad in the newspaper. She left after about 1 1/2 years to temp at Boehringer Ingleheim and then was hired by Sequel International. There she has worked as an Administrative Assistant, Communications and Marketing Assistant Manager, Marketing and PR Manager for GUESS in the USA and now in North and South America.
B.S. Marketing, University of Connecticut
MBA, Western Connecticut State University
Knowledgeable about marketing, public relations and digital marketing.